The purpose of this study was to address the challenges and approaches to produce customized electronic content using web based learning resources by the teachers of elementary smart schools of Tabriz city. The phenomenological research method has been used for this qualitative research and the sample was the teachers of primary smart schools in Tabriz. The sample was selected using a purposive snowball sampling method until reaching theoretical saturation. Data was collected through semi-structured interviews. Glaser and Strauss’ coding technique was used to analyze the data. Findings showed that teachers of the smart Schools are faced with two types of challenges in relation to content creation including individual challenges and organizational challenges. In terms of individual challenges, the teachers have noted some cases such as the lack of teachers’ familiarity with information retrieval methods, lack of teachers' familiarity with reputable educational sites and lack of interaction between teachers. Likewise as the organizational challenges the teachers disclosed some cases including the lack of financial support of schools by the Ministry of Education lack of justification for principals and administrators and the lack of computer expert assistant in schools for producing electronic content using the educational web resources. Finally the teachers have suggested some approaches to deal with these challenges.